Welcome to the 2012 season! As winter roles down and the snow begins to thaw ask yourself if you’re ready to jump into gear and get your rentals going? It’s that time of year to start planning for your season and begin steps to improve your business profits and overall outlook. You may be asking what areas of a rental business would need planning or improvement? Well there are multiple steps that you should take now to increase long term profits which include: reviewing your available inventory, planning your marketing strategy, building meaningful relationships with other local small businesses and establishing or modifying your pricing schedule